I love this infographic on wind turbine noise (or stealthiness, depending on your perspective). It’s clear, cogent and relevant.
Although the infographic medium is by nature concise, this one is a paragon of efficiency, using just one picture statement to make the case. No scrolling required. (Many infographics, though well done, take a couple of minutes to digest and can really test your patience.)
This one also puts arcane statistics in a familiar context, something communications pros too often forget to do. The average person hasn’t the faintest idea how loud 40 decibels are. Oh, equivalent to refrigerator at 150 meters. I get it now.
I also like the prominence of GE’s logo. We don’t have to wonder who’s behind this because they’ve already told us. If we had to search for fine print or track back the source by the URL, we’d suspect the author is hiding something. Does the logo make the info seem canned? Not really. Sure, we know GE has a dog in this fight. GE knows we know. They’re entitled to the floor from time to time. It’s all good.
What important message do you need to convey that might best be articulated graphically? What stats could you put in better context?