Hydrogen is out of gas in the auto market, but has a great future in powering buildings

Hydrogen fuel cells are to renewable energy what the paperless office is to business: a good idea that never seems to take off. The difference is that hydrogen cells, in all likelihood, will take off in the not-too-distant future. Investors have put a boatload of cash into fuel cell development, the underlying science is sound, and society is more open to environmentally friendly energy sources than it ever has been.

Even when they hit the market in earnest, however, I’m skeptical that hydrogen cells will revolutionize the motor vehicle industry, as hyped. Hybrid gas/electric technology is years ahead of hydrogen cells in the automotive market, and auto companies are making huge strides in hybrid technology. Just last week at the Frankfurt Auto Show, Volkswagen unveiled a two-passenger concept car that gets 240 miles per gallon. Hydrogen fuel cell makers, by comparison, don’t even have production models on the road yet.

There might be room in the automotive industry for more than one power plant architecture, but there’s a better play for hydrogen cells – powering large buildings. There are two reasons. The first is that hydrogen cells generate heat as well as electricity. In small-scale applications like cars and homes, that heat is most likely wasted. Commercial buildings are large enough to support cogeneration systems that can capture the heat from hydrogen cells and use it either for heating or to turn steam turbines for generating more electricity.

The second reason is that hydrogen fuel cells require an energy source to produce the necessary hydrogen. Many automotive fuel cells use compressed hydrogen as their energy source, but it takes almost as much energy to produce compressed hydrogen as a fuel cell produces. Buildings, by contrast, can use any number of existing energy sources to power their fuel cells, and buildings adapt more easily to renewable energy sources such as biomass.

Hydrogen cells might be the greenest technology for powering vehicles, but history has proven time after time that incumbent technologies are hard to beat if they’re cost effective and do a good, if not great job. Look at Ethernet versus ATM (asynchronous transfer mode) in networking. ATM was faster and could support more services, but Ethernet was capable, inexpensive and well established by the time ATM came along. Ethernet remained the dominant local area networking protocol, but ATM found its niche in wide-area networking. Hydrogen fuel cells are looking at a similar situation. Hybrid vehicle technology is here and now and it yields good fuel economy at a reasonable environmental cost. That’s a moving target that hydrogen fuel cells can’t hit. Better to focus on a market where their adaptability makes them the technology to beat.

Wind energy’s huge opportunity … and its challenges

I see so many windmill blades I feel like Don Quixote. There are at least five windmills – turbines we call them now, since they’re only milling electrons – within a 20-minute bike ride of my doorstep. These devices hint at the appeal, promise and challenges of wind power as a major energy source for the country and the world.

A trio of turbine towers spikes the farmland just up the road in Eliot, Maine. Although the proud owners expect an eventual payback, are receiving tax credits, and are putting a few kilowatts back into the grid, their motives are largely ecological: In the first month, John Sullivan’s 2.4-kilowatt[1] turbine “saved 120.4 pounds of CO2 from going in the air.” That’s the amount he figures a coal-powered plant would have pumped out making that electricity.

Unfortunately, the next town over, Kittery, is dismantling the 50-kilowatt turbine it erected in 2008 and returning it to the manufacturer for a refund, citing “underperformance” of the project. Trees and buildings created turbulence no one had accounted for, and the tower was producing only 15 percent of its projected power.

But there’s more hope back in Eliot. East of the farms, on the banks of the Piscataqua River, deep sea engineer Ben Brickett has been developing a turbine that turns in a breeze as gentle as 2 mph. That’s big, because low-wind days are the bane of traditional turbines. Called a variable force generator, Brickett’s invention converts wind directly into electricity, bypassing the conventional gearbox. Unlike other turbines, he says, it also manages to produce power in proportion to the wind speed, up to 60 mph. His company, Blue Water Concepts, is deep into prototype testing and is attracting interest from academia and manufacturing partners.

These are just a few small examples of how the Unites States has come to be the world leader in wind power with the fastest-growing capacity.

A mighty wind
The U.S. wind energy industry installed a record-breaking 8,500 megawatts of new wind-generation capacity last year, enough to serve more than 2 million homes, according to the American Wind Energy Association. That brought the country’s total capacity up to 23,500 megawatts and pumped $17 billion into the economy. The new projects accounted for roughly 42 percent of the entire new power-producing capacity added in 2008. It was like taking more than 7 million cars off the road.

The country has more than enough wind resources to reach a 20-percent wind energy contribution to the US elecrtricity supply by 2030, according to a DOE report. We’re currently at 4 percent for wind, biomass, geothermal, solar, and miscellaneous sources combined.

As this DOE map shows, the best wind is on the coasts and in the plains states. Texas leads the country with the most installed wind-based capacity by a wide margin, followed by Iowa, California, Minnesota and Washington.

Without losing sight of our tremendous progress, to follow is a list of obstacles impeding even more robust wind development. Anyone promoting wind, whether a new turbine design or 500-megawatt wind farm, needs to consider these obstacles as they set out on their crusade.

The country needs transmission systems that can shuttle power from rural wind farms to urban centers as well as load balancing installations that enable regions to consume a mix of generation sources.

Green, in addition to being good, is fashionable. So your neighbor may never be more welcoming of the sight of a windmill, or fleet of them, on your roof or farm. That said, there’s plenty of resistance. The $900 million Cape Wind project slated for Nantucket, Mass., has dragged on in permitting, politics and litigation since 2001. Viewshed impact is high on opponents’ list of concerns. So why not site wind farms on sparsely populated land? That’s not so simple either, as a Wyoming farmer is finding out.

Ten thousand birds, including 80 golden eagles, die every year at a California wind farm near San Francisco, according to a study by the local community development agency. Wind proponents blame that carnage an unlikely convergence of factors, including bad siting and older turbine technology. On average, they say, wind power’s avian toll is extremely low.

No doubt about it, windmills make noise. But the key questions include: How loud? Is the sound of whooshing blades a bad noise? How far away are you? How fast is the wind blowing? Wind proponents put windmill noise in the decibel range of household background noise or the sound of trees and leaves rustling on a blustery day.

The government (i.e., taxpayers) has begun issuing $500 million in grants to spur wind energy development as part of the economic recovery package. They’re a double-edged sword for people worrying about personal and national debt.

Foreign Investments
One company with Spanish DNA has received more than half of that $500 million grant money, says the Environmental News Service. Too many reports like this won’t sit well with the public.

The communications strategy
So what does this all mean for the inventor or company promoting wind? The good news is there’s abundant popular support and a persuasive case for wind and other renewable energy sources. Yet, as with any complex technology that needs to go in someone’s backyard, there is bound to be wariness, if not opposition, to siting proposals.

Consequently, any development effort requires a solid communications plan born out of this strategy:

  1. Identify all the potential benefits of a project, not just those in your market segment or locale. Include the benefits of wind to the planet.
  2. Talking points promoting your project are just a start. You need data, and there is plenty of it out there. As you can see by the links in this blog, the American Wind Energy Association is a great place to start.
  3. Develop content up front that documents all of the benefits. Main audiences include the public, planners and regulators.
  4. Connect with advocacy organizations, politicians, utilities, business groups, landowners, conservationists and educators who are likely to favor your project.
  5. Anticipate all potential concerns and prepare to address them squarely. Avoid defensiveness or reactivity. Listen and talk rather than argue. Some skeptics just need to be informed.
  6. Depending on what you’re proposing, you could end up with a lot of energized opposition. Make sure you have the arms, legs and content to swiftly and effectively address the concerns.
  7. If you believe in your project, stay the course.

Some helpful resources from the American Wind Energy Association:

Handbook for permitting small wind turbines:

Talking points on the benefits of wind energy.

Handbook for commercial scale siting.

Wind power outlook for 2009

[1] A 5kW turbine is sufficient on average to power a home. Variables include wind speed, turbine height, terrain and home energy usage, according to the American Wind Energy Association.

McMansions: new life as multi-family homes?

Architect Susanka champions “not so big” approach

McMansions, those suburban Titanics cruising on chemically enhanced lawns from Maine to California, are a durable symbol of American excess. The environmental punditocracy hates them, and as far back as 2005, The New York Times reported that the McMansion era was waning. That turned out to be wishful thinking, but a lot has changed in the ensuing years. More recent studies by the American Institute of Architects and the National Association of Home Builders, reported in the Wall Street Journal, suggest the McMansion backlash is for real this time. To find out why, you can’t do any better than asking Sarah Susanka, author of the book “The Not So Big House” and its sequels. First, though, let’s examine our quarry.

“McMansion” is often used as an unflattering synonym for any big house. That’s wrong. There’s nothing inherently wrong with a big house. The problem is big and wasteful. A true McMansion is a homily to wasted space. You enter the average McMansion through a foyer that needs only a teller line and an ATM machine to make a smashing bank lobby. The ceilings in every room soar to nosebleed heights. There is a formal dining room to go with the eat-in kitchen and the breakfast nook. Grandma needs a golf cart to make it to lunch from the guest room, which is occupied a total of three weeks per year.

Building this wasted space consumes materials and energy, which is enough of a price tag, but the long-term cost is even worse. McMansions promote energy waste and pollution. They consume electricity and oil to light, heat and cool space the owners can’t actually live in, which is why the McMansion era’s end would be great news for the environment. But how can we be sure it’s really ending? There have been earlier predictions of their demise. What’s to be done with the thousands of McMansions sucking up energy across the country?

Susanka, a Minnesota-based architect who has been writing and speaking about the “Not So Big” concept since the 1990s, sees signs that this time, the McMansion is getting a permanent “to go” order.

“I think something pretty dramatic has shifted in how we see things, how we invest money and how we buy,” Susanka said from her architectural firm’s office in Minnesota. “The reason I’m saying that now is because our collective confidence level has been deeply shaken by the economic downturn in a way it hasn’t for a generation. For a long time before the recession, there was a lot of impetus for building McMansions because it was easy to get mortgages for larger homes. Today, all the bankruptcies and foreclosures have made a lot of people stop and think more about how they want to live. Since 1929, we haven’t had something that hit home this hard, making people wish they had more savings and had not overspent to the degree they did. That put their worlds into a new framework.”

That new framework, she says, will encompass a new attitude toward home construction. Rather than reflexively building rooms that get little use, like formal living and dining rooms, Susanka says consumers in the post-recessionary economy are more likely to seek houses designed around the way they live, and not a one-set-of-rooms-fits all floor plan. For a casual family, a formal living room is a waste. The “Not So Big” approach would be to build a slightly larger family room with a small “away” space for privacy. Don’t do formal dinners? Forget the formal dining room. Build a bigger kitchen with a multi-purpose eating area. Have occasional guests? Install a Murphy bed in your home office so it can double as a guest room. And enough with the 22-foot ceilings, unless your pituitary gland has gone haywire. Instead, Susanka says, use varying ceiling heights to define space in a way that makes less square footage seem just as roomy.

“Touches like that help a house feel big but not be so large,” she said. That’s a key point. Susanka and other like-minded architects aren’t trying to shoehorn us into 400-square-foot garden sheds. The homes in her books are spacious, airy, and classy. They’ve taken resources away from wasted space and put it into durable, useful features like built-in bookcases, cabinets and window seats. In other words, more storage in less space.

A shift in attitude toward home design will take care of the future, but what of the existing ranks of McMansions, and ongoing energy drain? Susanka points to another generation of house that could have become white elephants but for economic necessity and American ingenuity.

“Look at the Victorian era, where we had a similar pattern of development. Houses got bigger and bigger because families had servants and it was a more formal era. They needed formal dining rooms and butler’s pantries and parlors. When the era passed, many of those homes were big enough to break up into duplexes and triplexes. That’s entirely possible for McMansions,” she said. “They can be remodeled to make better use of existing space so they don’t consume as much energy. It can be relatively inexpensive to do.”

Giving McMansions a new life as multi-family homes is the best solution for the environment. Knocking them down would be a waste of energy and building material. Turning them into a new era of Victorian multi-family homes will add more affordable housing to the country’s stock, reduce energy consumption, and maybe even put the “Mc” back in front of “Donald’s,” where it belongs.