These gorgeous bikes are made of discarded trees – maybe even one you climbed as a kid.
“With urban wood, we know where it came from,” says Bill Holloway, proprietor of Masterworks Wood and Design in San Jose, Calif., in the slick video below. “We know a little history of the tree, so you get a story with it. [Customers] remember playing in that tree in their yard as a kid and their parents have passed, and they now own the house, and the tree is dying or is unsafe for some reason and needs to be removed. They think it’s really cool that we can salvage that tree, give it a second life and give it back to them as something they can ride.”
This is a great example of relevance – an experience that transcends mere logic and involves emotions, senses and community impulses.
From a logical perspective, these bikes are efficient, stylish transportation. What makes them wonderful, however, is, well, the other stuff: the exhilaration of riding, the liberation from oil, the tribute to carbon-eating trees, the reuse of valuable resources, the preservation of craftsmanship, the tactile sense of “having a piece of art under you,” and the emotional experience of sustaining a priceless family memory.
(Via Urban Velo)