Mike McGrail – Page 3

Sustainability knows no age limits

Sprinting across a Portsmouth street to feed my parking meter before our ever-diligent meter officers presented me with another $10 love note, I had to stop short to let a car pass. At first it looked like any other car, albeit in a screaming shade of fluorescent green, but as it rolled toward me over the Memorial Bridge I saw it was one of those two-seat Smart Pure Coupes.

You’ve probably seen a Smart car. They’re about the size of your average household appliance and they look like they should have big wind-up keys sticking out of their butt ends. You could park one in the bed of a Ford Ranger pickup without touching either side. They’re popular as delivery cars in urban areas, so long as you’re delivering something small. Say a pack of Life Savers. One at a time.

It wasn’t the car itself that made me stop and take notice, though. It was who was driving it. The gent behind the wheel and woman sitting next to him appeared to be well into their seventies, with gray hair and glasses and clothes that, at least from the chest up, didn’t match their vehicle’s Skittle-lime, ultra-hip image. They appeared to be the kind of people who, if you’re schooled on your stereotypes, should be driving a Detroit dreadnought with the left blinker on. They did not look like a couple who should be driving a motorized Tonka truck that gets 33 mpg city and 41 highway, yet there they were tooling toward downtown Portsmouth in what could have been their living room Barcaloungers lashed side-by-side.

For most of my life (I’m 46) “tree hugging” has been mainly (and unfairly) associated with the younger set. If we’re going to build a sustainable society, however, it won’t be by waiting for the current generation of schoolchildren to start running the world. We have to change minds and behaviors now. That’s why the sight of that older couple in the Smart car gave me a pleasant jolt. It also brought back an unlikely “green” conversation I had with a city councilor when I was a reporter covering Marlboro, Massachusetts.

The councilor’s name was Herman, and from all outward appearances he was about as environmentally conscious as a Norwegian whale hunter. He was a conservative Republican, an Army veteran, and the retired owner of his own welding business. He was long on gruff and short on tact, though he had a deceptively good heart. He was the kind of guy who would make derogatory comments about an ethnic group but be a good neighbor to a family of that group who moved in next door.

Good heart or no, you would not tab Herman as an environmental maverick, which is why the talk we had in 1991 is so clear in my mind to this day. We were killing a few minutes outside city hall so Herman could have a smoke break before the next council session. I liked talking to Herman because he was completely uncensored, and told me a lot of stuff he later wished he hadn’t. That evening though, the conversation was about an article he read on plug-in cars. Not the glorified golf carts that passed as electric cars in the ‘70s, but real road vehicles. The concept fascinated him.

“I’d do that, have one of them little cars for around town and save the Pontiac for long trips,” he said between drags on a filtered Merit. “You’d pay for the electricity, but think of all the gasoline you wouldn’t burn.”

If Herman could be open minded about alternative transport, there’s hope for the world. Herman and the couple in the Smart car are proof that if you can make a good enough case and supply reasonable alternatives, even generations supposedly set in their ways will make the environmental choice.

Of course, when Herman was done educating me about plug-in cars, he snubbed out his cigarette on city hall’s granite staircase then flipped the butt onto the sidewalk. I guess we’ll have to take progress where we can get it, in small doses.

A different green wave coming from Ireland

And now a message from the “Signs of Hope for Renewable Energy” Department concerning that hotbed of renewable energy development – Ireland?

That’s right. A cloudy little island with no vast prairies or sun-drenched deserts recently announced that it generates 15 percent of its electricity from renewable sources, mainly wind and solar. To expand its renewable energy production, Ireland is now going hammer-and-tongs at the promising but under-unexplored area of wave power. Last week, Sustainable Energy Agency Ireland (SEAI), the country’s renewable energy agency, announced a major wave power development deal with the Australian company Carnegie Wave Energy to develop Ireland’s Belmullet wave energy area. SEAI estimates there is enough energy in the waves that wash against Ireland’s west coast to meet 75 percent of the country’s energy needs. Harnessing it is another matter, of course, with a lot of unanswered questions and untested technologies to evaluate. Nevertheless, the country is plowing ahead to help reach a goal of 40 percent renewable power by 2020.

Seeing as the United States has two thousand-mile coastlines, Ireland’s move into wave power should be of more than passing interest. There are pockets of interest in wave power in the U.S., most notably in Oregon, where the first U.S. wave power facility started construction in February of this year. The news coverage of the project, however, struck a skeptical note about the project’s potential, pointing out that a wave facility in Portugal went under for financial reasons, that a pilot wave power facility sank off the Oregon coast in 2008, and that the wave plant’s electricity will be five to six times more expensive than conventionally generated electricity.

Okay, so those projects bought the farm and the economics haven’t caught up to the technology. So what? Whatever happened to Yankee ingenuity? I’m old enough to remember watching the first Moon landing on television. It came after a lot of embarrassing and occasionally deadly mistakes, including the 1967 Apollo 1 launch pad explosion that killed three astronauts. Two years later, Neil Armstrong made history by jumping out of the Lunar Module. Is figuring out wave energy that much harder – if at all?

Not according to Ireland, and in my humble opinion the Irish have built up some cred in this area. Solar energy is a significant portion of Ireland’s renewable energy capacity. Solar means sun. How often do you think of Ireland and sun in the same breath? The place makes Seattle look like Santa Fe, it’s so cloudy. If the Irish can turn the same trick with waves that they did with the sun, they’ll reach their goal of 40 percent renewable energy by 2020 in a walk. Where will the resource-rich U.S., currently with 7 percent of its power generated renewably, be in the renewables race by then?

An inconvenient wrapper, or what Al Gore didn’t tell you about SunChips bags and climate change

The tissues next to the sink in the men’s room at work taunt me every time I stand at the slow-working hand dryer waiting for my hands to stop dripping. It only takes about 15-20 seconds under the dryer until I can go back to work, but drying my hands on tissues is even faster – maybe three seconds. Nevertheless, I resist the siren call of processed wood pulp. When I use the hand dryer, I’m not throwing anything out. Since the climate change debate started, I’ve been obsessed with throwing away as little as possible in favor of the “reduce, reuse, recycle” mantra. So I stand there with my hands under the dryer even though the paper product would be more convenient.

Convenience: a perfect segue from hand drying to junk food bags.

Frito Lay, maker of those quasi-healthy crunchy snacks called SunChips, recently embraced the “recycle” part of the 3R mantra by packaging SunChips in a compostable bag. That’s quite a leap up the sustainability index from the plastic bags that most snack food comes in. Most plastic never degrades completely, even in direct sunlight, because there’s nothing in plastic for microorganisms to eat . The compostable bags, by contrast, can be gone in a couple of weeks because they’re made of plant matter that microorganisms like just fine. Considering the amount of snack food Americans eat, Frito Lay’s biodegradable SunChips bag was definitely a step in the right direction.

It was a step right back when Frito Lay announced this week that it’s discontinuing the compostable bag because customers think it’s – waaaaaaaiiiiit for it – too loud. Apparently, the compostable bag’s molecular structure makes it snap, crackle and pop lustily every time a chip junkie sticks his/her paw into a handful of no-trans-fat flavor. Facebook groups like “I wanted SunChips but my roommate was sleeping…” and “Nothing is louder than a SunChips bag” cropped up in protest. Customers complained to Frito Lay, which decided to replace the compostable bags with plastic on all SunChip flavors except the original.

First of all, what kind of wusses have Americans become when the crinkling of a food bag turns us catatonic? How loud can one bag of chips be? Are people bleeding out of their ears because they had to go for that one extra handful of SunChips with lunch? No matter. A vocal slice of the populace don’t want their late-night munchie attacks broadcast over the SunChip BagNet, so 30 million plastic bags are heading back into the waste stream.

This is the wrong message for corporations to send the public. As a society, Americans need to throw away less. What we do throw away should be as biodegradable as possible. Packaging is a major contributor to pollution and landfill clutter. Frito Lay’s initial effort to make a mainstream consumer product more environmentally sustainable was the right message to the general public. Snuffing it wasn’t.

Here’s a radical solution for all of the people who think the SunChip bag is too loud. If you don’t want anyone to know you’re having a private moment with the SunChips bag – waaaaaaaaaaaaiiiit for it – take it OUTSIDE before you open it. You’ll get some fresh air with your healthy SunChips and maybe burn a few of them off as you walk from the couch to the porch for a fix. Ask Frito Lay to bring back the biodegradable bag. It might not be the convenient solution, but it’s the right one.

Now if you’ll pardon me, I have to hit the men’s room with my new fast but environmentally sustainable hand-drying solution: the backs of my pant legs.

Globe tells feds to make China compete cleanly in renewable tech

The Boston Globe weighed in on China’s increasingly blatant efforts to corner the world market on key renewable energy technologies through questionable subsidies and trade practices. This editorial prevails on the Obama Administration to help level the playing field by calling China on its policies, as Treasury Secretary Timothy Geithner did before Congress last week.

How the Fortune 500 learned to love the EPA

How powerful has environmental cred grown? Powerful enough for an EPA renewable energy program to attract more multinational corporations than Steve Forbes’ New Year’s Eve party. In a country like ours that almost fetishises private enterprise, you know you’ve arrived when the Fortune 500 comes to play.

The EPA’s Green Partnership program publishes annual lists of the top 50 renewable energy consumers in the program. Several are local, state and federal agencies who might be expected to toe the line considering that the current occupant of the White House is a renewable energy fan. There are also a few universities – reliable members of the liberal vanguard on most social issues. But the private corporations on the list outnumber the universities and public agencies 33 to 17. And we’re talking heavy hitters like Intel, Kohl’s, Cisco, Johnson & Johnson, Lockheed Martin, Walmart, Motorola, Lowe’s, Herman Miller, Sprint, ING Bank, Safeway Inc., Dannon, Bloomberg, Staples and Hilton Worldwide.

These aren’t exactly members of the Ben & Jerry’s hippie corporate crowd, so what’s in it for them? I mean bottom-line benefits – dollars and cents. You can talk about corporate responsibility all day, but in the end corporations exist to make a profit. Anything that doesn’t make a profit in the corporate world has the shelf life of a fruit fly. The Green Power Partnership program doesn’t put a dime in their pockets. Actually, it’s probably the exact opposite. Renewable energy is still more expensive than fossil fuels, so from a purely economic standpoint a corporation would be better off burning coal.

Yet not only are these companies part of the Green Power Partnership, they had to bust some tail to get in. Companies that want to be a Green Power Partner have to estimate their annual electricity use; review their power purchasing requirements; find and buy green power; then prove they actually bought it. The EPA strictly defines “green” in this context as wind, solar, biomass, biogas, geothermal, or low-impact hydro. Or, if you want to hear it in the original bureaucratese, “A green power resource produces electricity with zero anthropogenic (i.e., human-caused) emissions, has a superior environmental profile to conventional power generation, and must have been built after the beginning of the voluntary market (1/1/1997).” Applicants have to submit certified information to the EPA, and it’s subject to review.

So it doesn’t help the bottom line and you have to bust a gut to qualify. Again, where’s the upside? I still maintain it’s not on the bottom line. But it is on the top line. In the last few years the corporate attitudinal axis tilted they decided that sustainability isn’t a hippie pipe dream – it’s good business. They want consumers to know they’re walking the green walk because consumers care, and it helps their public image.

Green power’s influence extends beyond consumer markets into business-to-business. Take Intel as the bellwether for this movement. Intel isn’t a consumer business, but it developed a consumer brand through the “Intel Inside” campaign. Now it’s speaking directly to consumers again through its two-year-run atop the Green Power Partnership ranking. Intel buys 1.4 million kilowatt hours of renewable energy per year – or 51 percent of its total consumption. Google “Intel renewable energy” and you land on a page in the Intel press room dedicated to its renewable energy purchase program. The headline? “Intel Tops EPA’s List of Green Power Partners.”

That’s a huge affirmation to the power of public perception. The ultimate expression of corporate power was once “What’s good for General Motors is good for the country.” With companies like Intel leading the charge, hopefully that will change to “What Intel does for the environment is good for the country.”

A new selling point for renewable energy, courtesy of two former colonial powers

The New York Times’ front-page article on Portugal’s clean energy makeover is a must-read for anyone interested in sustainability. This warts-and-all profile of a small nation’s push to build a significant renewable energy economy is a big confidence booster if the sight of oil-soaked pelicans in the Gulf of Mexico has you down.

The short version is that Portugal and a handful of other small nations are way ahead in kicking the fossil fuel habit. Almost 45 percent of the electricity on Portugal’s national power grid is from renewable resources. Neighboring Spain, which recently opened a cutting-edge solar thermal plant, is having similar success to Portugal. Spain is expected to surpass every country except Portugal and Denmark for renewable energy production by 2025.

Spain and Portugal’s successes – and those of Denmark, Ireland, Iceland, Sweden, etc. – are helping renewable energy shake off a stubborn image consisting of high costs and low reliability. No, it hasn’t been a bed of organically grown roses in Portugal. Some Portuguese citizens have chafed at higher electric rates, but prices are expected to drop after the first generation of facilities is paid off. According to U.S.-based renewable energy consultant Alex Klein, however, the long-term benefits eclipse the short-term costs and extend way beyond economics. “The cost gap will close in the next decade, but what you get right away is an energy supply that is domestically controlled and safer,” Klein told the Times.

Now there’s a message that could even sell with the large swaths of the American public who don’t give a tinker’s damn about the environment – security. The more we rely on oil to power our economy, the less secure we are. Sarah Palin can chant “drill baby drill” until nuclear dawn, but the bald reality is that no amount of domestic drilling is going to get us off the imported oil crack pipe. The U.S. depends on other countries for 66 percent of our annual oil consumption. Every drop of oil under offshore waters or the Arctic National Wildlife refuge wouldn’t make a dent in that kind of demand.

Five, 10 or 20 years from now, when OPEC jacks up oil prices, or a military conflict cuts off the flow of Middle Eastern oil, who’s going to be more secure? The country that gets most of its energy from wind, solar, hydro and biomass, or the country with an IV line of tankers stretching across thousands of miles of ocean? Cue the Portuguese-accented laughter, please.

‘Salt’ plant and Duke study make solar outlook brighter

In Northern New England, where I live, the sun exists only in rumor and faint memory for weeks at a time. So when sustainable energy advocates talk solar, I think of my late-February pallor and mentally check out of the discussion. Long nights, short days of limited sun. Wind for my region maybe, but solar?

Well, yes, actually. Two news items that filtered through the excellent Inhabitat blog recently give hope to anyone who thinks the sun could help wean us off fossil fuels. The first comes from Sicily, where the energy company Enel recently fired up “Archimede” the world’s first utility-scale molten salt power plant. Archimede uses mirror concentrators to super-heat a molten salt solution circulating through a pipe array. The heat pipes power boilers that create steam to drive electrical turbines. The key to this system is that it can store energy for nights and cloudy days, much like the solar thermal systems I blogged about a while back. The combination of sodium nitrates and potassium salts in the system can accumulate heat for extended periods. That ability to ride out nights and cloudy days makes thermal solar more practical for sun-deprived areas like mine. Photovoltaic solar, the more widely known solar technology, generates electricity directly from the sun’s rays instead of through turbines. It’s most often associated with places like the American Southwest, which have weeks on end of uninterrupted sunshine.

But photovoltaic’s geographical limitations were never a technology problem, they were an economic problem. Solar panels work as well on a sunny New England day as they do on a sunny day anywhere else. They just didn’t work often enough to make them economically feasible because solar panels are expensive. Maybe not for much longer, though. Researchers at Duke University just released a study that says solar energy is now cheaper than nuclear energy, partly because the cost of panels is dropping. When it drops enough, it will be economically feasible to mount solar panels on rooftops to power air conditioners during hot summer days, or heat during clear, sunny winter days to reduce oil and coal consumption.

Now if I could just do something about that late February pallor …

Nominating an unlikely new Earth Day saint

It’s Earth Day, and you can practically hear tributes to Rachel Carson and Senator Gaylord Nelson and other patron saints of the environmental movement ringing from hybrid to shining hybrid. As well they should. Without Nelson there would be no Earth Day, and without Carson and her ilk the Earth would be in rougher shape than it already is. I would, however, like to commemorate a different figure on this Earth Day: Col. Edwin Drake, the man who pioneered commercial oil drilling.

That’s right, oil drilling. On Earth Day. Bear with me, I’m going somewhere with this.

Drake is credited with inventing economically viable oil extraction in 1858, when Seneca Oil hired the semi-retired railroad worker to explore oil deposits on its land near Titusville, Penn. Most homes and businesses of Drake’s era were lit by lamps burning whale oil, which grew scarce and expensive as the whale population plummeted from overhunting. Seneca Oil founder Samuel Martin Kier had invented a method for refining crude oil into kerosene to replace whale oil in lamps several years before the company sent Drake to Titusville. The problem was there was no reliable supply of oil to refine, which meant kerosene couldn’t replace whale oil on a large scale. Before Drake, people skimmed oil off creeks from the water that seeped into salt mines. Those sources were too erratic to provide the masses with kerosene for lamps.

It was Drake’s idea to dig for oil instead of skimming it. The good people of Titusville thought Drake was off his rocker. They called his operation “Drake’s Folly” and crowded around the drilling site to jeer. When his first mine shaft collapsed, it looked like they might be right. But Drake thought of sinking a pipe into the ground and drilling inside it to prevent the bore hole from collapsing. Just days after Drake’s bore hole started belching up oil, there were imitators up and down the creek using his methods to get oil out of the ground. The oil era, for good or ill, was launched.

I bring up Drake on Earth Day because of the parallels between his story and what’s going on in renewable energy right now. Listen to some of the skepticism that persists around renewable energy: Wind and solar are too sporadic to replace fossil fuels. Renewables cost too much and don’t deliver a big enough return on investment. They have lower energy content than fossil fuels. Now rewind 152 years to Edwin Drake’s era. Do any of today’s criticisms sound familiar?

Regardless of what you think about his legacy, Edwin Drake was not an environmental criminal. He was a resourceful man who solved his era’s energy problem by ignoring conventional wisdom and trying new things. He had a vision, and he persevered until he found a way to get it done. Yes, he left us a mixed legacy. Nevertheless, our generation needs its own version of Edwin Drake, to do for renewable energy what Drake did for oil. It happened once, and it can happen again.

On a side note: Check out the last page of this week’s Newsweek magazine for a scorecard of how well we’ve done at cleaning up the environment since the first Earth Day. There are reasons to be glad, and reasons why we still have a lot of work to do. Happy Earth Day!

A green consumer reaches the Hotpoint of no return

Kermit the Frog was right when he said it’s not easy being green. But he didn’t warn us how freakin’ expensive it can be, too. I learned for myself recently, when I got a personal lesson in environmental math and the correlation between corporate brands and environmental responsibility. It all came courtesy of an electric range.

My 30-year-old Hotpoint stove has been decaying steadily since I bought my house 10 years ago, and when one of the burners fell apart it was time to start socking away money for a new one. I had resisted replacing the stove for years, even though the burners were too small, the oven looked like the gateway to the third ring of hell, and it was the color of an under ripe avocado. Why? Because it worked. And, God help me there must be a penurious Yankee hidden on my family tree someplace, I couldn’t bear to get rid of something that worked. Not just for the money, though that had something to do with it, but because of the environmental impact of throwing out a major appliance. There is close to 200 pounds of steel, copper, plastic and assorted insulating materials in an electric stove. There was no way I could re-use the stove by selling it on Craig’s List or donating it to a charity – it was too old and decrepit. The Hotpoint was landfill fodder, and though my town has an excellent recycling program, the energy and new raw materials consumed by disposing of my old stove and replacing it with a new one weren’t worth it to me.

Then the front left burner crumbled like a Bermie Madoff hedge fund, and it was off to Consumer Reports to find a good quality replacement. I trust Consumer Reports the way I used to trust Larry Bird to hit the game-winning three-pointer with no time left on the clock. I don’t buy a roll of Life Savers unless CR says it’s okay. I’ll pay extra to buy something that CR recommends as a quality product with a long life span and low maintenance costs. So when all signs pointed to yet another Hotpoint in my price range, all that remained was to accumulate the last few bucks of the purchase price and head off to the appliance store.

Then my church had a “sustainable gift fair” for the holiday season, I bought a little book called “The Better World Shopping Guide,” and green reality clubbed me behind the ear.

The Guide rates companies according to a social responsibility formula that includes social justice, animal protection, human rights, community involvement, environmental record. I looked up appliances, found Hotpoint, and almost choked. It wasn’t just rated low, it was rated the lowest – a big fat “F,” alongside General Electric. The Guide counsels against doing business with any company graded “F.” And it doesn’t mince any words. “This category is reserved for companies that are actively participating in the rapid destruction of the planet and the exploitation of human beings. Avoid these products at all costs.” The companies that rated high on the list were the BMWs and Acuras of the world. They were expensive but, according to Consumer Reports, often weren’t a good value and didn’t last as long as the less expensive Hotpoints and GEs.

So there was the choice: a high-quality product with a long life from a company with a crummy environmental rating or a mediocre product from a company with a high environmental rating. A high-quality product from a highly rated company wasn’t an option because by the time I saved enough to buy one the old Hotpoint would have either crumbled or burst into flames.

Ellis Jones, author of “The Better World Shopping Guide” and a professor at Holy Cross College in Worcester, Mass., said my dilemma is pretty common among socially conscious consumers, and that there are no fix-all answers.

“Unfortunately, in a market economy it’s often more expensive to be a responsible corporation, and that cost is passed on to consumers in the form of higher prices,” Jones said. “What I tell consumers is that it’s important to understand the limits of choice and still stick by one’s guns as much as they can in any given situation. Everyone comes to the table with different resources, or they live in an area where they have limited choices of products and companies to buy them from. You can only do the best you can with what you have.”

If we want to make a difference socially and environmentally, Jones said, we have to increase the quality of our purchases, buy from higher rated companies, and decrease the quantity of our purchases. He predicts that it will get easier to buy conscientiously over the coming years because companies realize how social responsibility resonates with their consumers, and they want their brands to represent progressive ideals. In the meantime, he says, we will have to compromise on one front or another when voting with our disposable incomes.

So I compromised. Sort of. I didn’t buy a new stove. Actually, I couldn’t. I had to use the money I saved for a stove to replace the front left fender on my Honda Accord after a hit-and-run driver punched a hole in it. The Honda, with 165,264 miles on it, is a much bigger environmental issue than the stove. And what the hell, I still have three burners left on the stove. Maybe in 2011 …

A few environmental predictions worth checking out

Forecasting anything except the weather in Antarctica is a low-margin game, at best, so I usually discount forecasts and predictions (including my own) at a hefty rate. Having said that, however, the American Society of Landscape Architects recently wrote some environmentally-related predictions that were engaging enough that I hope they come true – or in a few cases, don’t come true.

Aside from the subject matter itself, the thing I like about the ASLA’s predictions is that they communicate well. What I mean is that most of the predictions describe changes that would be very visible in the average person’s life – the proliferation of bicycles for commuting, or the growing cost of fuel making urban agriculture economically viable again. Check out the predictions on the ASLA’s “The Dirt” blog. What do you think?